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Baby Bee is a California-based company who specializes in hand made infant apparel. While selling one of a kind outfits and custom made orders, Baby Bee works closely with customers to create modern, sensible yet unique outfits.
The visual identity called for a hand crafted feel while still reflecting one-of-a-kind quality and approachability. It needed to say 'baby' without being overly cute. Several patterns based on the logo's flying bee, stripes and geometric honeycombs are used across packaging materials. The color pallet is bright and happy paired with a clean modern interpretation of black and gray.
Client: Baby Bee | Services: Visual Identity, Print Design |
Art direction - Corrie King
Design - Corrie King
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